Enrol
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The video gear you use defines how your social media followers perceive your project. A simple set up with a cellphone and a few well-placed lights might seem amateur, but it gives social videos a sense of intimacy and authenticity. More complex setups, including multiple cameras, microphones, and a professional lighting kit, can lend a more cinematic quality—but requires investment and a crew to keep track of.
Whichever route you decide to take for your social video project, it’s important you make the decisions up front during the pre-production planning process.
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Macha Beard-Harper is the producer for The New School’s internal Blue Dog production company, but she also works as a freelance director and producer. You can see her food history videos and other work on her Vimeo channel.
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