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Know Who You Are

Social Video Pro Course 1

$180.00

The first course in the program focuses on shifting the student’s thinking from being primarily a “content creator” to becoming a “social video pro” through learning about the need for planning and goal setting and developing an online “persona.”

SKU: svpro1 Category:

Description

Take the first step toward becoming a Social Video Pro by learning how to plan and set goals for your video projects. You will also learn how to develop an online persona. A well-defined, repeatable formula will lead to a content channel your audience will love and depend on.

Topics

  • A welcome from former BuzzFeed News editor-in-chief, Ben Smith
  • Learn to Think Like a Filmmaker
  • Step One: Figure Out Where You Are Going
  • Make a Plan
  • Find Your World
  • Case Study: Narrowing Your Niche
  • Start With Your Audience
  • Strengths and Weaknesses
  • Expert Insight: Fan Engagement is the Goal
  • Worksheet: Set Your Goals
  • Filmmaking: It Starts With a Plan
  • Step Two: Decide Who You Are
  • Consider Your Persona
  • Be Careful With Change
  • Case Study: Refining Your Authentic Voice
  • Define Your Persona
  • Case Study: Finding Your Unique Hook
  • Expert Insight: Authenticity is Key
  • Worksheet: Your Social Video Persona
  • Filmmaking: Think Like a Producer
  • Key Takeaways: Planning, People, and Persona
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